LASRA welcomes our new member status with Leather Naturally, an industry-led initiative acting on behalf of the global leather industry.
To quote from their website, Leather Naturally ‘promotes the use of globally-manufactured sustainable leather and seeks to inspire and inform designers, creators, and consumers about its beauty, quality and versatility.’ This mission statement aligns closely to LASRA’s own role in guiding and supporting the Industry in producing sustainably produced premium quality hides and skins.
An exciting news release from Leather Naturally has just announced a USD 1.5 million dollar global campaign that will kick off in June. According to Campaign Manager Fernando Bellese, ‘This is a great moment for our industry and was only possible because business leaders came together to fund this important project that will help build a stronger image of leather and connect this incredible material with new consumers.’