The theme for this year’s celebration is: “Beyond the Surface”, designed to promote a deeper look at leather as a material and challenge misconceptions.

This year, Leather Naturally aims to promote a deeper look at leather as a material and challenge prejudices and superficial judgments. The “Beyond the Surface” campaign will be focused on three key pillars:

  • Transparency: Leather comes from animal hides, a byproduct of the meat industry, making it a key player in the circular economy. Instead of potentially being sent to landfill, hides are transformed into durable goods. By learning more about the origin of leather and its role in the circular economy, consumers can make more informed choices about the products they buy.
  • Sustainability: Leather is a natural material that transforms a byproduct that might otherwise be discarded into something durable and valuable. In addition, leather can be repaired and repurposed many times throughout its life, lasting for decades. As such, leather plays a key role in the circular economy.
  • Longevity: Genuine leather is a timeless, durable material that lasts for decades. Unlike synthetic alternatives, which can wear out quickly, real leather can be repaired, conditioned, and enjoyed for years. Choosing authentic, animal-based leather means investing in quality, sustainability, and craftsmanship.

Find out more: https://www.leathernaturally.org/news-events/news/world-leather-day-2025-beyond-the-surface/