Clariant announced the release of ColorForward 2020, the 14th edition of the annual colour forecasting guide.
While consumer preferences have been trending toward warmer tones in recent years, Clariant colour-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020. In fact, of the twenty colours in the latest edition of ColorForward, five of them are different shades of green. Some are genuine and natural looking, while others seem more artificial or ‘digital.’
That doesn’t mean the 2020 trend colours don’t include some warmth, says Judith van Vliet, ColorWorks® Designer and a leader of the ColorForward team. There are a range of reds, yellows and even a couple of oranges. These tend to be bright and, in many cases translucent or tuned up with special effect pigments.
“There are a lot of things going on in the world these days,” van Vliet explains. “Not all of them are negative, but the sheer volume of ideas, images and information confronting us, and the speed at which it comes at us, can seem overwhelming. Instead of trying to escape, which often seems impossible, people are seeking ways to harden themselves as a sort of emotional self-defense. We see other trends springing from developments in gene modification, increasing surveillance and loss of privacy, and the potential for ultra-high-speed travel.”