Every pair emits 7kg of carbon. They’re putting it on the shoe so no one can miss it. Allbirds founder Tim Brown tells Duncan Greive why it’s making the move, even in the depths of the Covid-19 crisis. “We’re right in the deep darks at the moment.”
Tim Brown, former All Whites footballer and co-founder of Allbirds, is sheltering in place, having left his home in San Francisco for a house out of the city with a little more room for his young children to roam. “We were in the scenario where we were told not to worry,” he says. “Very, very quickly – seemingly overnight – it went from ‘don’t worry’ to like, ‘this is the end of the world’.”
Covid-19 has hit the Bay Area – where Allbirds is based, and which covers San Francisco, Silicon Valley and the surrounding counties – harder than most. Currently it lists 5,000 cases and over 600 deaths. It’s still on the brink, but San Francisco mayor London Breed
Every pair emits 7kg of carbon. They’re putting it on the shoe so no one can miss it. Allbirds founder Tim Brown tells Duncan Greive why it’s making the move, even in the depths of the Covid-19 crisis.
“We’re right in the deep darks at the moment.”
Tim Brown, former All Whites footballer and co-founder of Allbirds, is sheltering in place, having left his home in San Francisco for a house out of the city with a little more room for his young children to roam. “We were in the scenario where we were told not to worry,” he says. “Very, very quickly – seemingly overnight – it went from ‘don’t worry’ to like, ‘this is the end of the world’.”
Covid-19 has hit the Bay Area – where Allbirds is based, and which covers San Francisco, Silicon Valley and the surrounding counties – harder than most. Currently it lists 5,000 cases and over 600 deaths. It’s still on the brink, but San Francisco mayor London Breed has drawn praise for her leadership.
After the health crisis abates, an economic one looms. While many US businesses have already begun slashing staff, with an astonishing 16 million registering for unemployment benefits in just three weeks, Allbirds has committed to retaining all its staff through July at least.
“We’ve been conservative in the way that we’ve built this thing,” says Brown. “Not that we ever imagined something quite as dramatic as this would happen. But that if it did, we’d be prepared.” It’s not just resolving to get through it – despite the crisis, Allbirds is pushing on with a bold yet risky move, years in the planning to aggressively publicise its carbon footprint.
for her leadership.
After the health crisis abates, an economic one looms. While many US businesses have already begun slashing staff, with an astonishing
Every pair emits 7kg of carbon. They’re putting it on the shoe so no one can miss it. Allbirds founder Tim Brown tells Duncan Greive why it’s making the move, even in the depths of the Covid-19 crisis.
“We’re right in the deep darks at the moment.”
Tim Brown, former All Whites footballer and co-founder of Allbirds, is sheltering in place, having left his home in San Francisco for a house out of the city with a little more room for his young children to roam. “We were in the scenario where we were told not to worry,” he says. “Very, very quickly – seemingly overnight – it went from ‘don’t worry’ to like, ‘this is the end of the world’.”
Covid-19 has hit the Bay Area – where Allbirds is based, and which covers San Francisco, Silicon Valley and the surrounding counties – harder than most. Currently it lists 5,000 cases and over 600 deaths. It’s still on the brink, but San Francisco mayor London Breed has drawn praise for her leadership.
After the health crisis abates, an economic one looms. While many US businesses have already begun slashing staff, with an astonishing 16 million registering for unemployment benefits in just three weeks, Allbirds has committed to retaining all its staff through July at least.
“We’ve been conservative in the way that we’ve built this thing,” says Brown. “Not that we ever imagined something quite as dramatic as this would happen. But that if it did, we’d be prepared.” It’s not just resolving to get through it – despite the crisis, Allbirds is pushing on with a bold yet risky move, years in the planning to aggressively publicise its carbon footprint.
in just three weeks, Allbirds has committed to retaining all its staff through July at least.
“We’ve been conservative in the way that we’ve built this thing,” says Brown. “Not that we ever imagined something quite as dramatic as this would happen. But that if it did, we’d be prepared.” It’s not just resolving to get through it – despite the crisis, Allbirds is pushing on with a bold yet risky move, years in the planning to aggressively publicise its carbon footprint.
From thespinoff.co.nz